Your Privacy Matters: ABAB Labs is committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information.
1. Introduction
This Privacy Policy describes how ABAB Labs ("we," "us," or "our") collects, uses, shares, and protects information when you use ABAB Word (the "App"). By using the App, you consent to the data practices described in this policy.
2. Information We Collect
2.1 Information You Provide
We collect information that you voluntarily provide when using the App:
- Account Information: Name, email address, username, password, and profile information
- Learning Data: Words studied, quiz results, progress records, study preferences, and goals
- User Content: Custom word lists, notes, feedback, and support inquiries
- Payment Information: Billing details processed through secure third-party payment processors (we do not store complete credit card numbers)
2.2 Automatically Collected Information
We automatically collect certain information when you use the App:
- Device Information: Device type, operating system, unique device identifiers, mobile network information
- Usage Data: Features used, time spent in the App, interaction patterns, session frequency
- Log Data: IP address, browser type, access times, pages viewed, crash reports
- Location Data: Approximate location based on IP address (precise location only with your permission)
2.3 Information from Third Parties
We may receive information from:
- Social media platforms if you choose to connect your account
- Analytics providers and advertising partners
- App stores (Apple App Store, Google Play) for download and subscription information
3. How We Use Your Information
We use the collected information for the following purposes:
3.1 Providing and Improving the Service
- Deliver personalized learning experiences and recommendations
- Track your progress and maintain learning statistics
- Improve App functionality, features, and user experience
- Develop new features and AI algorithms
3.2 Communication
- Send service-related notifications and updates
- Respond to your inquiries and support requests
- Send promotional materials and newsletters (with your consent)
- Request feedback and conduct surveys
3.3 Account Management and Security
- Create and manage your user account
- Authenticate users and prevent fraud
- Monitor for security threats and abuse
- Enforce our Terms of Service
3.4 Analytics and Research
- Analyze usage patterns and trends
- Conduct research to improve learning outcomes
- Generate aggregated, anonymized statistics
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf:
- Cloud hosting and storage providers
- Payment processors
- Analytics and data analysis services
- Customer support platforms
- Email and communication services
4.2 Legal Requirements
We may disclose information if required by law or in response to:
- Legal processes, court orders, or government requests
- Enforcement of our Terms of Service
- Protection of our rights, property, or safety
- Investigation of fraud, security issues, or illegal activity
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
4.4 With Your Consent
We may share information with other parties when you provide explicit consent.
5. Data Retention
We retain your information for as long as necessary to:
- Provide you with the App and its features
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Maintain business records
When you delete your account, we will delete or anonymize your personal information within a reasonable timeframe, except where we are required to retain it for legal purposes.
6. Your Rights and Choices
6.1 Access and Correction
You have the right to access and update your personal information through your account settings or by contacting us.
6.2 Data Portability
You may request a copy of your data in a machine-readable format.
6.3 Deletion
You may request deletion of your account and personal information by contacting support@abablabs.com.
6.4 Marketing Communications
You can opt out of promotional emails by clicking the "unsubscribe" link or updating your notification preferences.
6.5 Cookies and Tracking
You can control cookies through your browser settings. Note that disabling cookies may affect App functionality.
6.6 Rights for EU/EEA Users (GDPR)
If you are located in the European Union or European Economic Area, you have additional rights:
- Right to object to processing
- Right to restriction of processing
- Right to lodge a complaint with a supervisory authority
- Right to withdraw consent at any time
6.7 Rights for California Users (CCPA)
California residents have the right to:
- Know what personal information is collected, used, and shared
- Request deletion of personal information
- Opt-out of the sale of personal information (we do not sell personal information)
- Non-discrimination for exercising privacy rights
7. Data Security
We implement appropriate technical and organizational measures to protect your information:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication mechanisms
- Employee training on data protection
- Secure data centers and infrastructure
However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
8. Children's Privacy
The App is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at support@abablabs.com, and we will delete such information.
For users between 13 and 18, parental or guardian consent is required.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using the App, you consent to the transfer of your information to the United States and other countries where we operate.
For EU/EEA users, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
10. Third-Party Services and Links
The App may contain links to third-party websites, services, or integrations. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.
11. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Authenticate users and prevent fraud
- Analyze usage and improve performance
- Deliver personalized content and advertising
Types of cookies we use:
- Essential cookies: Required for the App to function
- Analytics cookies: Help us understand how users interact with the App
- Preference cookies: Remember your settings and choices
- Advertising cookies: Deliver relevant advertisements (with your consent)
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:
- Posting the updated policy in the App
- Sending an email notification
- Displaying a prominent notice in the App
Your continued use of the App after changes take effect constitutes acceptance of the updated Privacy Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
ABAB Labs
Email: support@abablabs.com
For privacy-specific inquiries or to exercise your data rights, please include "Privacy Request" in the subject line.
14. Additional Information for Specific Regions
14.1 European Union / European Economic Area
The data controller for your information is ABAB Labs. Our legal basis for processing includes:
- Performance of a contract (providing the App)
- Legitimate interests (improving the App, security)
- Compliance with legal obligations
- Your consent (marketing communications, certain data processing)
14.2 United States
We comply with applicable U.S. federal and state privacy laws, including COPPA (Children's Online Privacy Protection Act) and state laws such as the California Consumer Privacy Act (CCPA).
This Privacy Policy is effective as of the date stated at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.